Digital Marketing Case Study Portfolio

Digital Marketing & Paid Media Professional

Digital marketing and paid media professional with 5+ years of agency experience planning, executing, and optimizing cross-channel campaigns, built on a strong programmatic foundation in DV360, The Trade Desk, and CM360 — plus hands-on paid social, landing page, content, and brand photography work through my own business serving local small businesses. This portfolio highlights real work across corporate, local business, and owned digital projects.

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20+Accounts Personally Managed
100+Dealerships Agency-Wide
5+Years Experience
4xMarketer of the Month
Nathalie Russell professional headshot
Nathalie Russell creative business portrait
About

A marketer who connects performance, content, and digital execution.

My background combines corporate paid media experience with hands-on digital work across social media, websites, content production, photography, and reporting. I have managed multi-channel campaigns, built marketing assets from scratch, created client-facing content systems, and developed digital experiences that support stronger brand visibility and business goals.

This portfolio is focused on the type of work I can bring to a marketing team: campaign execution, content strategy, creative production, website support, analytics, and marketing operations.

Paid MediaOrganic SocialProgrammatic MediaContent StrategyWebsite DesignPhotographyVideo EditingMarketing Operations
Corporate Experience

Paid media, campaign operations, and reporting at scale.

Agency-side programmatic and enterprise automotive media experience, with full-funnel campaign execution across programmatic, paid social, video, OTT/CTV, digital audio, and reporting platforms.

Adswerve (Contract via Aquent)

Programmatic Campaign Manager

Aug 2026 – Oct 2026Remote Contract

Executed and optimized B2B and B2C programmatic campaigns in DV360 for advertisers in financial services, consumer products, B2B technology, and web services — with a focus on audience strategy, inventory quality, PMP deals, and publisher partnerships.

DV360Primary Platform
5Channels: Display, OLV, CTV, YouTube, Audio
B2B + B2CAdvertiser Portfolio
  • Executed and optimized multi-channel DV360 campaigns across display, online video, YouTube, connected TV, and digital audio.
  • Built audience strategies using contextual, behavioral, in-market, affinity, and third-party segments, refining targeting as performance data came in.
  • Evaluated inventory at the site, exchange, and placement level and recommended exclusions to reduce inefficient inventory and improve media quality.
  • Worked with PMP deals and publisher partners, coordinating with media partners such as Spotify, iHeartMedia, and Magnite on inventory, pricing, and deals.
  • Monitored budget pacing, delivery, CTR, and conversions in weekly reviews, and troubleshot delivery and setup issues with account and ad operations teams.
  • Prepared performance reporting and Looker Studio views, and contributed reporting insights and optimization recommendations to client communications.
  • Reviewed creatives before launch against brand guidelines and campaign requirements, and coordinated approvals with account teams.
  • Managed task ownership, handoffs, and follow-ups in Asana, and tracked time and workload in Harvest.
AAG | AMSI

Programmatic Trader / Digital Marketing Specialist

Jun 2022 – Apr 2026West Palm Beach, FL

Managed $1M+ in combined monthly media spend across multiple accounts and 100+ concurrent campaigns for 20+ dealership accounts, within a small paid media team at an agency serving 100+ dealerships — owning campaign setup, tracking, optimization, reporting, audience strategy, and A/B testing.

20+Accounts Personally Managed
100+Dealerships Agency-Wide
$1M+Combined Monthly Media Spend
  • Managed campaigns across Google DV360, Campaign Manager 360, Meta Ads Manager, YouTube, OTT/CTV, digital audio/podcast, The Trade Desk, Amazon DSP, and Vehicle Listing Ads.
  • Built campaign structures including insertion orders, line items, audiences, geo-targeting, frequency caps, creative trafficking, and conversion tracking.
  • Managed premium OTT/CTV and streaming placements across Netflix, Hulu, Disney+, Roku, Sling/Fubo, live sports OTT, and YouTube Shorts to keep dealership creative on the highest-performing screens.
  • Monitored pacing, CPM, CPC, CTR, conversions, engagement, and budget performance to optimize campaigns.
  • Implemented and validated tracking through GA4, CM360, DV360, GTM, UTM frameworks, pixels, and offline conversions.
  • Created department SOPs and a Notion training hub to centralize workflows, resources, platform documentation, and onboarding information.
  • Ran A/B tests of ad creatives and landing-page variations, comparing CTR, clicks, lead submissions, and conversions to recommend optimizations.
  • Recognized as Marketer of the Month four consecutive times for campaign performance, technical execution, and team contributions.
Selected Work

Marketing projects built across paid, organic, web, and creative.

Each project highlights the business goal, my role, and the deliverables created. This section is intentionally structured for recruiters and hiring managers to quickly understand scope and capability.

DRP Fitness and Health website screenshot
Fitness | Jupiter, FL

DRP Fitness & Health

A full digital marketing project supporting a local fitness studio through website design, content production, paid advertising assets, social strategy, and branded photography.

The Goal

Create a stronger digital presence for personal training, sports performance, recovery, and local fitness services.

My Role

Digital marketing strategy, website design, photo/video content, ad creative, social content, and audience strategy.

Website DesignLanding PagesPhotographyVideo ProductionMeta Ad AssetsOrganic SocialContent StrategyGeo/Audience Targeting
36K+IG Views / 90 Days
5.5K+Accounts Reached
0.5%Views From Ads
DRP carousel designDRP training offer graphicDRP coach photographyDRP gym photography
Heavens Scent rewards dashboard screenshot
Home Services | Palm Beach County

Heaven's Scent Cleaning Service

Social media management and digital system support for a local cleaning business, including content production, branded photography, educational graphics, and a custom loyalty/referral dashboard.

The Goal

Increase content consistency, improve online presentation, and create a simple system for tracking client loyalty and referrals.

My Role

Social media management, branded/lifestyle photography, carousel design, video editing, and dashboard build.

Social Media ManagementBrand PhotographyCarousel DesignStory GraphicsVideo EditingRewards DashboardReferral TrackingSEO-Optimized Captions
170%Views Increase May → June
+120%Accounts Reached In June
3.1KJune Views
Heavens Scent cleaning carouselHeavens Scent lifestyle photoHeavens Scent branded photoHeavens Scent services graphic
Marlene Nelson Family Home Daycare website screenshot
Childcare | Boynton Beach, FL

Marlene Nelson Family Home Daycare

A digital brand launch for a family home daycare, including website design, Instagram and Facebook setup, enrollment-focused messaging, and photography of the daycare environment.

The Goal

Establish a professional online presence families could use to learn about care, ages accepted, enrollment options, and the daycare environment.

My Role

Website design, photography, profile setup, and foundational marketing assets.

Website DesignInstagram SetupFacebook SetupPhotographyEnrollment MessagingVisual Assets
Daycare Instagram launchDaycare outdoor play areaDaycare backyard play areaDaycare lifestyle photo
SoPalm Pickleball Club website screenshot
Community Sports | South Florida

SoPalm Pickleball Club

A community-focused website project for a pickleball club, designed to organize events, explain membership, highlight community values, and provide a central place for updates.

The Goal

Create a digital home for tournaments, leagues, FAQs, community photos, and event information.

My Role

Website design, visual layout, content organization, and digital presentation.

Website DesignEvent PagesFAQ StructureCommunity PositioningVisual Layout
ViralVision Creative website screenshot
Founder & Digital Marketing Strategist | 2024 – Present

ViralVision Creative

My digital marketing business serving local small businesses in Palm Beach County, FL. Its own site is an owned project used to sharpen positioning, create educational content, build a discovery-call funnel, and demonstrate the same marketing principles applied to client-facing work.

The Goal

Build a polished digital presence that communicates marketing capabilities, selected projects, testimonials, and service positioning.

My Role

Website design, content strategy, carousel design, page layout, photography direction, and digital positioning.

Website DesignContent StrategyEducational CarouselsProfile OptimizationLead Funnel
ViralVision educational carouselViralVision insights screenshotViralVision Instagram profileMarketing CTA graphic
Video Work

Reels captured, edited, and optimized for social.

Embedded examples from DRP Fitness and Heaven's Scent Cleaning Service. These show filming, editing, pacing, visual storytelling, and social-first content formatting.

DRP Fitness & Health

Open DRP Reel

Captured and edited for Instagram Reels.

Open DRP Reel

Social-first fitness content with edit pacing and on-screen messaging.

Open DRP Reel

Short-form video edited for organic social.

Heaven's Scent Cleaning Service

Open Heaven's Scent Reel

Captured and edited cleaning service content for Instagram Reels.

Open Heaven's Scent Reel

Social-first editing and service-based storytelling.

Open Heaven's Scent Reel

Captured and edited short-form branded video.

Photography

Brand photography for websites, social media, and digital campaigns.

Photography is included as part of the overall marketing work because many of the websites, campaigns, and social assets shown here were created with original visuals captured for the business.

Heavens Scent brand photographyDRP coach brand photographyDaycare photographyGym photographyCleaning brand photography
View Full Photography Gallery
Skills & Tools

Platforms, creative tools, and marketing systems.

Organized by the areas most relevant to paid media, organic social, content, web, and marketing operations roles.

Paid Media

  • Google DV360
  • Campaign Manager 360
  • Meta Ads Manager
  • Google Ads / VLAs
  • Performance Max
  • YouTube Ads
  • The Trade Desk
  • Amazon DSP
  • Digital Audio / Podcast Ads
  • Premium OTT/CTV (Netflix, Hulu, Disney+, Roku)
  • GA4
  • Looker Studio
  • Google Tag Manager

Organic Social

  • Instagram
  • Facebook
  • TikTok
  • Pinterest
  • YouTube
  • Threads
  • Metricool
  • Social content planning
  • Community engagement

Creative

  • Canva
  • Adobe Lightroom
  • Adobe Photoshop
  • Final Cut Pro
  • CapCut
  • Later Social
  • Rella Social
  • Sprout Social
  • Brand Photography
  • Video Production
  • Short-form editing
  • SEO-Optimized Content

Web & Systems

  • WordPress
  • Breakdance Builder
  • Yoast SEO
  • Google Search Console
  • HTML
  • CSS
  • Netlify
  • Firebase
  • Formspree
  • Jotform
  • Meta Pixel
  • Notion SOPs
  • Asana
  • Harvest
  • Excel / Google Sheets workflows
  • AI-assisted marketing workflows
Resume

Recruiter-ready resume download.

My resume includes paid media, programmatic, organic social, content creation, reporting, website, and digital marketing experience in one place.

Download ResumeContact Me
DV360Certified
CM360Certified
MetaBlueprint
TTDProgrammatic 101
Contact

Let's connect about marketing roles.

Available for full-time, part-time, and contract opportunities in digital marketing, paid media, organic social, content strategy, programmatic media, and marketing coordination.

Emailmsnathalierussell@gmail.com
Phone(561) 231-3056
LocationPalm Springs, FL
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